After several months of serving as KSQ Design's Marketing Assistant, I recognized an untapped opportunity to broaden our online presence. KSQ Design's website received limited organic traffic due to insufficient search engine optimization. Drawing from my background in social media strategies and prior experience in SEO, I discerned that optimizing our website for search engines could significantly enhance our reach and engagement.

​

Eager to capitalize on this potential, I initiated a conversation with our Marketing Director, highlighting the need for improvement in this area. After presenting my insights and proposed strategies, I was entrusted with the autonomy to spearhead these efforts. 

​

• I conducted a comprehensive assessment of the website, identifying areas for implementing SEO strategies.

• Thorough keyword research was performed to pinpoint target keywords that could enhance organic traffic and facilitate easier ranking.

• I synthesized my research findings into actionable steps, presenting them for approval to proceed with website optimization for search engines.

• Systematically, I optimized each page of the site: reducing image sizes, adding alt text, refining the format of headings and subheadings, crafting SEO descriptions, and revising content for readability and length. I strengthened the internal link structure by interlinking relevant project pages.

• A primary objective was enhancing our ranking for the keyword "Tulsa architect" and improving visibility on Google Maps. To accomplish this, I tailored the SEO title to include the business location, incorporated the keyword into the SEO description, and ensured our Google Business profile was comprehensive with accurate location details, operating hours, and appealing images.

​

These initiatives propelled our ranking for the keyword "Tulsa architect" from approximately 17th to 3rd in just over a month. To maintain this momentum, I crafted a strategic plan encompassing both short-term and long-term objectives. These goals include improving our ranking for region-specific keywords pertinent to our target markets and boosting website traffic through impactful social media engagement. These strategies have yielded tangible results, driving our website to an all-time high in both search engine and social media-driven traffic within a few short months.